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UK brand awareness of Sealy beds has hit an all time high, according to the latest consumer research by Heawood Research. The online survey, which polled over 1,300 participants across the UK, showed a 32 per cent unprompted awareness of the worlds biggest bed brand. A significant rise compared with historical levels in the single figures, and higher than Slumberland and Tempur. Neil Robinson, Sealys marketing director commented: This research clearly shows the positive impact that our Spring/Summer 2007 TV campaign had on consumers across the country. Our increased above the line marketing activity, combined with a strong in store presence is making Sealy increasingly memorable. We are predicting that this strong brand awareness will be reflected in our end of year sales figures. The research also showed that Silentnight had a 42 per cent prompted awareness, making the Silentnight Group home of the two best known bed brands in the UK.
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